After obtaining her Master’s degree in Communication Management at the Annenberg School for Communication at USC (University of Southern California) in 1988, Elaine Lalonde worked in politics as a press secretary. In 1990, she began a fundraising career by joining the firm Navion, and then Ketchum Canada, as director of market research and major fundraising campaigns, including the capital campaign for the Musée d’art contemporain de Montréal.
The campaign goal of 3.5 million having been reached at the MACM, Elaine is recruited by les Amis du Musée d’art contemporain de Montréal, where she held the position of Director of Development until 1996. During her time at the museum, she led the major campaign, initiated and organized several special events (the annual ball, a Halloween party), increased the membership of the Friends of the Musée and created a first annual fundraising campaign.
Elaine Lalonde later held the position of Director of Development for the Montreal Children’s Hospital Foundation before launching her career, two years later, as an independent consultant in fundraising.
As such, she was the architect of the success of the major fundraising campaign of the Queen Elizabeth Health Complex whose goal of $ 3.4 million was achieved. She also counts amongst her former clients the following organizations: the Nature Conservancy Canada, Quebec branch ($ 2M campaign), Mackay Center Foundation, PROMIS, Villa Sainte-Marcelline Foundation, Fondation Collège de Montréal, NF Canada Foundation, Collège Stanislas, ENABLIS and the Giant Steps Foundation.
In September 2011, Elaine Lalonde joined ENABLIS, an organization co-founded by Quebec businessman Charles Sirois and ACCENTURE and working in the entrepreneurship sector in developing countries. Her mandate is to manage the ENABLIS Foundation and raise funds in Canada and North America for ENABLIS.
Since November 2013, she manages the Giant Steps Foundation that raises on average $800,000 annually to support the Giant Steps school, a school for autistic children.
The experience of Ms. Lalonde in philanthropy is also put to good use on a voluntary basis. In addition to being President of the Maison Chance Foundation and member of the Board of the Fondation des sans-abri (a subsidiary of the Jules and Paul-Émile Léger), she was the President of the Villa Sainte-Marcelline Foundation (2009-2012) during which time she successfully led a major campaign of $2 million. She is currently organizing another campaign for Villa Ste-Marcelline that aims to raise $650,000 for the expansion of the schoolyard.
Elaine is a board member of the AFP, Quebec Chapter, and leads the nominations committee of Awards in excellence in philanthropy awards. Ms. Lalonde was also Vice-President of the Giant Steps Foundation for nearly 10 years. Elaine Lalonde obtained her CFRE (Certified Fund Raising Executive credential, the first globally-recognised credential for fundraising professionals) in April 2015.
Ms. Lalonde holds a Bachelor of Arts from Queen’s University (Kingston, Ontario), a BA in Communications from Concordia University (Montreal, Quebec) and a Master from the Annenberg School for Communication from the University of Southern California (Los Angeles, California).