Understanding client context

At the core of the framework is obtaining a complete understanding of the organisation’s mission, values and campaign plans, to ensure that our advice aligns with existing strategies and culture.

Developing opportunities

Using experience and our knowledge of the philanthropic context, we help identify the best opportunities for naming. Typical objects include spaces, facilities, programmes or positions. Based on these, we engineer a methodology for leveraging naming opportunities that offers consistency and is quantifiable.

Valuation of naming opportunities

We also help with a valuation of the naming objects based on the profile of the project, the necessary philanthropic support, and benchmarking against comparable projects in your region and sector. We balance those factors in any valuation, ensuring that you can obtain the best outcome.

The work is summarised in a visual inventory of all spaces and associated programs, as well as recommendations and guidelines on philanthropic naming and recognition policies.


    See how our insight and experience can help you to progress your fundraising plans.