bbcon 2019 (Blackbaud Pacific Conference)

Learn how to use data-informed decision-making to drive donor acquisition in your institution at a deep-dive into data by Global Philanthropic’s Sue Birch, who will present on Donor Acquisition – The Role of Predictive Analytics.

Blackbaud Pacific’s premiere event—two days of technological innovation, fundraising and data insights, exciting product news, and inspiring speakers—including Global Philanthropic’s Sue Birch, presenting on Donor Acquisition – The Role of Predictive Analytics.

Donor Acquisition – The Role of Predictive Analytics
(Higher Education stream, 8:30am – 9:15am Tuesday 15 October)

The 2018 CASE Charitable Giving to Universities in Australia and New Zealand Survey report states that advancement in the higher education sector has begun to build substantial traction in the region in recent years. As advancement programs continue to evolve and become more sophisticated, with greater focus on data-informed decision-making, we have the opportunity to refine our approach to donor acquisition. Join this session to learn how you can move beyond descriptive analytics to predictive analytics, and how this form of analytics can be used to drive donor acquisition in your institution!

About Sue Birch:

A recognised leader in advancement services, Sue joined Global Philanthropic in October 2018 as Senior Consultant & Head of Operations (Australia). Having held leadership advancement positions at the University of Queensland, RMIT University and University of Sydney, Sue has significant experience maximising infrastructure, services and data to best leverage engagement and philanthropic fundraising.

Co-chair of the 2018 CASE Asia-Pacific Advancement Services Conference; co-chair of the 2018 CASE APAC Deep Dive Session on data analytics; faculty member of the 2016 CASE Asia-Pacific Advancement Services Conference; and chair of the editorial committee for the CASE Charitable Giving to Universities in Australia and New Zealand benchmarking survey in 2017 and 2018, Sue’s expertise and knowledge are widely recognised.

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