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Cassy Martell

Cassy Martell

Co-Vice President and Senior Consultant, Global Philanthropic (Europe)

Cassy Martell joined Global Philanthropic in 2021 with a deep understanding of the cultural sector having spent seven years working with principal donors at the Royal Academy of Arts, London. Prior to this, she worked within the third sector for a health charity and the commercial cultural world, at a number of well-known art galleries.

Cassy was an instrumental member of the Major Giving team at the Royal Academy of Arts, co-devising and managing innovative multi-million pound donor-led projects. She secured in excess of £10m towards their 250th anniversary £60m capital campaign.

Cassy specialises in principal giving with a focus on individuals and trusts & foundations, across capital, endowment and revenue fundraising. She has evolved and transformed UHNW giving programmes, influenced and developed stakeholder management groups, created and executed successful cross-organisational strategies and above all, enjoys the transformative power of harnessing philanthropy to maximise its impact.

Cassy brings her passion for charitable giving as a Trustee to ORT UK, an impact through education charity, working with young people to transform lives through training and education.

Specialist skills

  • Principal/transformational/major giving
  • Cultural specialist
  • Capital philanthropy
  • Revenue philanthropy
  • Endowment philanthropy
  • Strategic relationship management
  • Board/Committee management
  • Trusts & Foundations
  • Individual giving
  • Communications & Marketing advice
  • Data analysis

Cassy Martell

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Louise Shaw

Louise Shaw

Senior Consultant, Global Philanthropic (Europe)

Louise joined Global Philanthropic in 2020, with twenty years’ experience in fundraising. She has secured over £20 million for a range of charitable causes, from grants, trusts and foundations, and major gifts. Louise has significant experience working in the charity sector and also in Higher Education fundraising.

Louise has secured six and seven figure gifts for capital appeals, arts projects, scholarships, medical research, scientific research and conservation work.

Alongside her role at Global Philanthropic, Louise also works as Funding Development Manager at the National Youth Brass Band of Great Britain. She believes strongly in the value of music education and is excited to have the opportunity to fundraise for such a wonderful cause. Prior to this, she was a Senior Philanthropy Manager at the University of Sheffield, where she built relationships with some of the largest foundations in the UK. During this time Louise secured significant donations for scholarships, Parkinson’s disease research, plant science and a microscopy facility. Louise is also experienced in philanthropic writing and case for support development.

Louise is based in Sheffield and has a B Mus (Hons) in Music from the University of Huddersfield and an MSc in Development Management from the Open University.

Specialist skills

  • Trusts and Foundations
  • Capital appeals
  • Major gifts
  • Philanthropic writing

Louise Shaw photo

Ruth Ellul

Ruth Ellul

Co-Vice President and Senior Consultant, Global Philanthropic (Europe)

Based in Manchester, Ruth joined Global Philanthropic in 2019. Ruth has more than ten years’ experience in fundraising, including at the universities of Cambridge and Manchester, and at the Royal Horticultural Society.

Ruth’s experience has been enriched by working with philanthropists and senior business people globally with a focus in the UK, Switzerland and Hong Kong. Ruth is inspired by working with people who believe that every individual should be empowered to achieve their best.

She has secured a significant number of six and seven-figure gifts in support of scholarships, research across the arts and humanities, health, science and engineering, and capital projects including the Manchester Museum’s South Asia Gallery and the RHS’ new garden in Salford, RHS Bridgewater.

She is a Trustee of Manchester Camerata. As a clarinettist, she performs with Burnley Orchestra and Collegium Laureatum, and in chamber music ensembles.

Ruth has an MA (Cantab.) in English from the University of Cambridge, Christ’s College.


Stuart Cowen

Stuart Cowen

Consultant, Global Philanthropic (Europe)

Stuart Cowen is an adviser on philanthropy both to corporates and individuals. After a successful career in the army (where among many roles he deployed to the Balkans, Afghanistan, Iraq and commanded the Household Cavalry Regiment - planning and participating in the Golden and Diamond Jubilees and Royal Weddings).  Stuart has focused on philanthropy and giving, both as a Trustee and an adviser.

He has accumulated a wealth of knowledge in grant-making over 20 years through Trusts and Foundations, both family and corporate structures.  He has overseen the setting-up of charities, planned long-term strategies and managed major grant-making projects.  He has a strong knowledge of charitable governance and the evaluation of philanthropic engagement, its outcomes and impact.  He has guided change programmes and has been closely involved in ensuring smooth transitions of leadership, especially through generational change.

When commanding the Household Cavalry, he restructured the wide and complex network of trusts and endowed funds into a single Foundation providing more focused support to soldiers, operational casualties and their dependents, veterans, the regiment’s heritage and equine welfare.

Leaving military service in 2015, he was bought in to lead the charitable foundation of a FTSE 100 property company, developing its philanthropic vision and activity as part of its CSR strategy of the company.  This work included revising the grant-making strategy and how it was communicated, improving staff engagement, building charitable partnerships and corporate collaboration in grant-making, and measuring, evaluating and reporting the impact of the strategy.

Stuart was commissioned into the army after leaving school.  He attended the Army Staff College, received an MA from Cranfield University and an MBA from Said Business School, University of Oxford.

As well as his work with Global Philanthropic, he is Chairman of the Rank Prize Funds, supporting research into Opto-electronics and Nutrition and a Director of the Rank Foundation.

Specialist skills

  • Grant-making Strategies
  • Family Trusts and Foundations
  • Corporate Philanthropy
  • Corporate Foundations
  • Generational Transitions for Trusts and Foundations
  • Impact Evaluation

Stuart Cowen photo

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Eelco Keij

Eelco Keij

Senior Consultant, Global Philanthropic (USA)

A specialist in international grantmaking from American foundations, having worked with non-profits all over the globe.

Recently, Eelco and his Dutch-American family moved back to New York, from where he has set up a base for Global Philanthropic USA as a Senior Consultant.

Since 2008, Eelco has been actively involved in the field in fundraising: he is a specialist in international grantmaking from American foundations, having worked with non-profits all over the globe.

From 2015 till 2018 he held the position of Director of Fundraising and Development at Radboud University (Nijmegen, the Netherlands), focusing on planned giving, crowdfunding, major donor giving and pioneering in the combination of Gaming and fundraising. Eelco loves to give training and presentations to fundraising and prospect research professionals, among others on US foundations giving internationally and the use of LinkedIn for fundraising strategy.

Prior to joining the fundraising field, Eelco worked extensively in international relations and international advocacy and strategy (EU, UN, non-profits). As a volunteer, he has worked with passion at different Olympic and Paralympic Games and more recently, as an International Election Observer. He is a well-known supporter of the interests of Dutch citizens abroad and was a candidate for national parliament in 2017.

Eelco received his Master’s degree from the University of Nijmegen (Netherlands, Law), the College of Europe (Poland, Masters in Advanced European Studies) and Columbia Law School (US, LL.M.). He is a Dutch and US citizen, has lived, worked and studied in several countries and speaks Spanish, Dutch, French, German and English.

Specialist skills

Eelco is a specialist in international grantmaking from American foundations, having worked with non-profits all over the globe.

Eelco Keij

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Martin Haigh

Martin Haigh

Director, Global Philanthropic Holdings

Martin Haigh was an early investor in Global Philanthropic. Martin has enjoyed a few careers, the first in stockbroking which lasted twenty years and saw him head up trading teams dealing in the emerging equity markets of South America and Asia for some of the worlds largest institutional brokers such as HSBC, Banco Santander, Merrill Lynch and Standard Chartered, the second in event ticketing in Asia working for Magnetic Asia and more recently for the world’s largest promoter Live Nation as Head of Ticketmaster Asia.

Martin Haigh photo

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Malcolm Hutton

Malcolm Hutton

Hon President of Global Philanthropic Holdings

Malcolm Hutton has a vast amount of experience in the financial sector and became a Director of Global Philanthropic in February 2003. He retired as a Senior Director of Bell Lawrie White (a subsidiary of Brewin Dolphin Holdings Plc) in 2001.

Prior to that his impressive career has included posts as a Senior Director at Allied Provincial Securities Ltd, many years as a Partner at Parsons & Co (later to merge to become Allied Provincial) and previously at Abercromby & Stott. Malcolm is also involved with a number of other appointments including: Former General Commissioner of Income Tax (Aberdeen and Kincardine Divison); Trustee of the University of Aberdeen Development Trust and various other charitable organisations.

Specialist skills

Malcolm is a specialist in principal and major gifts, gift solicitation, marketing, education as well as board/executive coaching and training.

Malcolm Hutton

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Bruce R. Salzer

Bruce R. Salzer

Associate, Global Philanthropic (Europe)

Bruce Salzer is a proven business leader with an accomplished background across the United States, Japan and Hong Kong in sophisticated international financial services with experience and interest in CSR/ charity fundraising.

Bruce brings with him particular skills in client relationship development, CRM, as well as creative and innovative business marketing and project management to achieve sustainable leadership positions.

While originally from Florida in the United States, for the last 15 years he has lived in Hong Kong and Tokyo. In his roles, he has worked closely with clients in both North and Southeast Asia, from Australia to Pakistan.

Since 2004, Bruce has been Managing Director, Head of Corporate Access in Asia Pacific for JP Morgan, Standard Chartered and most recently Jefferies. In these roles, Bruce worked with highest levels of corporate leadership as well as senior institutional investors connecting the two parties to mutual benefit. Actively pursuing a corporate access strategy positions a company to succeed with the investment community throughout various market conditions. Keeping investors informed improves a company’s credibility, while increasing liquidity, which in turn lowers the cost of capital and improves a company’s market value. Bruce has been a market leader in this space across Asia and has successfully led the development and on-going management of programs including roadshows, investor tours, and flagship conferences around the world.

Bruce is a keen fundraiser in the charitable and philanthropic space. He was a member of the team that built the first Clinton Global Initiative (‘CGI”) conference outside of the U.S. The Clinton Global Initiative is flagship event of the non-partisan William J. Clinton Foundation. CGI brings together global leaders to devise and implement innovative solutions to some of the world’s more pressing challenges. The three-day event was held in Hong Kong from December 1-3, 2008. The event hosted by President Bill Clinton included participation by 500 world leaders, corporate heads, non-governmental organisations, and other dignitaries and raised over 180 million USD.

Bruce is currently head of the fundraising committee for Hedge Fund Cares in Hong Kong, helping to raise funds for the prevention & treatment of child abuse in Asia. He is also a fundraising committee member for Premiere Performances, Hong Kong which brings world-class chamber music to Hong Kong.

When he lived in Austin, Texas, he founded and lead a New Year’s Eve Benefit Gala in 1996 and 1997 raising over 100,000 USD for Christopher House AIDS Hospice. Among other volunteer positions, he also led Octopus Club charitable group for AIDS Services of Austin hosting small and large fundraisers and leading efforts of others to raise funds for the organisation.   Bruce for many years was a member of the committee that hosted the Human Rights Campaign Austin Black Tie events and other fundraisers.

Bruce has his M.B.A. from the Graduate School of Business, University of Texas at Austin and his B.A. in Economics and Business Administration from Vanderbilt University in Nashville, Tennessee.

Bruce Salzer

Seymour Banks

Seymour Banks

Former Chair and current Deputy Chair, Global Philanthropic Holdings

Seymour Banks is an entrepreneur with 25 years of investment management experience.

Seymour qualified in 1994 as a Chartered Accountant at Coopers & Lybrand before joining Barclays Global Investors in 1996. Involved with the launch of i-shares at BGI, he helped build their billion dollar hedge fund business. In 2003 he left to join a boutique investment management business, Signet Capital, becoming Managing Director of Signet Capital Management Limited. Subsequent roles in the investment management industry include partner at Hyde Park Investment, CEO at Hilltop Fund Management and Head of ESG at Indos Financial. In 2014 Seymour joined the Board of Global Philanthropic as non-Executive Chairman which he relinquished in December 2020. Alongside Seymour’s entrepreneurial activities he continues to be a member of Global Philanthropic’s Board, as the non-executive Deputy Chairman.


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Paula Marshall

Paula Marshall

Senior Consultant, Global Philanthropic (Europe)

With over 20 years of experience in philanthropic fundraising, Paula Marshall is an expert in developing and delivering high-value funding plans. She creates strategies that advance institutions' core missions and lead to meaningful relationships with donors, trustees, and volunteer fundraising leaders.

Since joining Global Philanthropic in 2007 as a Senior Consultant she has worked with clients across a range of sectors and across continents to build fundraising capacity. Among them are the United Nations Foundation, RAND Europe, the National Gallery, WWF International, Wigmore Hall, Birmingham Royal Ballet, the University of Manchester, Lucy Cavendish College, Cambridge, University of Birmingham, the British Council, University of Liverpool, Banff Art Centre (Canada), University of Pretoria (South Africa) and the YMCA Greater Toronto (Canada).

Prior to joining Global Philanthropic, Paula headed the trusts and foundations program at the London School of Economics and Political Science, garnering support for capital, research and student activities as part of the institution’s £100 million campaign.
Whilst living in the USA, Paula led the fundraising programme at the Wharton Center for Performing Arts, Michigan State University, as Director of Development. She developed and executed fundraising strategies encompassing annual giving, corporate sponsorship, foundation, major and deferred giving, and special events fundraising, as well as liaising with the Center’s volunteer advisory board. She secured the Center’s largest cash gift, a seven-figure gift to support Center operations.
Other notable fundraising posts that Paula has held include the University of Detroit and Detroit Public Television, the seventh largest public television market in the US, where she worked closely with senior level volunteers from Ford, General Motors and Chrysler. Additionally, Paula has experience recruiting for development leadership roles with Richmond Associates, a recruitment consultancy that specialises in senior development roles with leading non-profit organisations.
In 1998, Paula came to the UK to earn her MSc in Voluntary Sector Organisation from the London School of Economics. Her BA is from the University of Michigan.

Paula Marshall