Cassy Martell joined Global Philanthropic in 2021 with a deep understanding of the cultural sector having spent seven years working with principal donors at the Royal Academy of Arts, London. Prior to this, she worked within the third sector for a health charity and the commercial cultural world, at a number of well-known art galleries.
Cassy was an instrumental member of the Major Giving team at the Royal Academy of Arts, co-devising and managing innovative multi-million pound donor-led projects. She secured in excess of £10m towards their 250th anniversary £60m capital campaign.
Cassy specialises in principal giving with a focus on individuals and trusts & foundations, across capital, endowment and revenue fundraising. She has evolved and transformed UHNW giving programmes, influenced and developed stakeholder management groups, created and executed successful cross-organisational strategies and above all, enjoys the transformative power of harnessing philanthropy to maximise its impact.
Cassy brings her passion for charitable giving as a Trustee to ORT UK, an impact through education charity, working with young people to transform lives through training and education.
Specialist skills
- Principal/transformational/major giving
- Cultural specialist
- Capital philanthropy
- Revenue philanthropy
- Endowment philanthropy
- Strategic relationship management
- Board/Committee management
- Trusts & Foundations
- Individual giving
- Communications & Marketing advice
- Data analysis
