photo of a phone with social media links and a coffee on a table

Underused and overlooked: harnessing LinkedIn as a strategic tool for fundraising

I developed, adapted and continue to fine-tune my presentation on how to strategically use LinkedIn—the free version—for fundraising purposes. I have now shared this knowledge in several countries, and always with very positive feedback. Let me give you the basics.

business meeting

Fundraising during COVID-19: Time for decisive yet measured action

Yet while the familiar major gift cycle for principal donors is almost the same as for major donors, it is important to realise there are some subtle but critical differences.