When you and your organisation are setting goals for your new fundraising endeavours—be it for your start-up fundraising operation, your augmented major or principal giving programme, or launching in a new country or region—you will have many questions, one of which will be, ‘What are our peers doing?’ 

Understanding and articulating your Case for Support to donors can be challenging—we can suffer the curse of too much knowledge or, alternatively, be too close to the coal to see the broader scope of our vision. Yet getting this step right is not only critical to our fundraising success but can make our role as fundraisers so much easier.

Yet while the familiar major gift cycle for principal donors is almost the same as for major donors, it is important to realise there are some subtle but critical differences.

An effective but underutilised vehicle to channel this wealth is an endowment. Endowments are donations made to non-profit organisations with the intention of investing to earn income. This allows the donations to keep giving long into the future.

To understand Asia, you need to understand the importance of relationships, and to do successful fundraising, you need to be good at relationship management. 

Match, pace, lead mirrors the martial arts philosophy of going with the direction of the movement and using the energy of your partner to take them to where you want them to be. How can you use this in fundraising?

Presented by Ben Morton-Wright, this class will focus on differences of fundraising in Asia compared to Europe and the US, the importance of family and intergenerational giving (family philanthropy and how it is embedded in Asian culture), regional complexities and future opportunities, and recent stats on giving in the region and its implications.